About Us

Smile provides 4G LTE mobile broadband services, with data speeds of up to 21Mbps, in all its countries of operation. Our objective is to become the broadband provider of choice for SuperFast mobile broadband and SuperClear voice services in all our markets (Nigeria, Uganda, Tanzania and the DRC) to benefit from the internet world fully. We intend to ensure that each of our over 300 million potential customers has access to our fast, reliable broadband services and can use these to accelerate development and wealth creation.

Smile launched Africa's first commercial 4G LTE network in Dar es Salaam, Tanzania, in May 2013, revolutionising how people access information online. Since then, Smile has extended its coverage in Tanzania to 7 regions and launched commercially in Uganda in June 2013, expanding to 14 cities. In March 2014, Smile launched West Africa's first 4G LTE mobile broadband service in Nigeria, extending to 8 cities.

By the end of 2015, Smile had the most extensive 4G LTE mobile broadband network in Africa and expanded its network coverage. In addition, in 2016, Smile launched its SuperClear voice, video, and SMS services over LTE, enabling all our customers to use one data bundle for SuperFast broadband and SuperClear voice services.

Under the leadership of Group CEO Mr. Ahmad Farroukh since May 2019, Smile launched a range of innovative services, including the new MySmile App, enabling customers to easily and securely manage, buy, and recharge Smile service on their Android or iOS mobile phones.

Africa continent map
vision and mission
Vision and Mission

Smile's objective is to become the broadband provider of choice for SuperFast data and SuperClear voice in all our markets. We aim to provide over 300 million potential customers in our four countries of operation with fast, reliable, and high-quality services that all people can fully benefit from the internet world and accelerate development and wealth creation.

values
Values

Our values are the foundation on which the company is built: Everything is possible when done with integrity, humility, humanity, and innovation, which is how we approach every aspect of our job, every service, and product we offer, and how we deal with our customers, partners, and staff.